De Beers jewellery continues to be sold exclusively in De Beers stores around the world.
De Beers Diamond Jewellers now has 29 stores around the world including London, Paris, New York, Los Angeles, Tokyo, Kyoto and Osaka. In 2007 new stores were opened in Dubai, Japan, Korea, Las Vegas, Houston and Washington in the US.
A new men’s jewellery collection by Stephen Webster and the Ice on Fire collection were launched last year and the Talisman collection remains extremely popular, featuring rough and polished stones.
In 2008 De Beers Diamond Jewellers will open 25 new stores in prime luxury markets.